Nikki Adrian - Aug 4, 2020

The Benefits of a Google My Business Listing

When you search for a company on Google, you will often find the business listing on the right hand side which typically includes the business's phone number, hours of operation, website link, address, and more. Google My Business is what allows you to see this information, and for businesses, it allows them to make sure that all the information on the listing is accurate and complete. There are several benefits of getting set up on Google My Business, so if you’re looking to grow your presence and gain new customers, keep reading!

  • Show up in Google Maps searches
    When searching for a specific product or service, one of the most important factors that consumers take into consideration is proximity to their location. A lot of people will use Google Maps to locate businesses nearby, and with a Google My Business Listing, your business will pop up on these Google Maps searches, increasing the likelihood of consumers paying you a visit!
  • Gain trust from customers
    Consumers are often skeptical about making purchases from businesses that they have never heard of before. So, in order to ease their minds, you have to make sure that your business comes across as legitimate. Due to the inherent trust users place in Google, when they see all of your business information pop up on the side of the results page, they are automatically more likely to trust your brand.
  • Boost your appeal with reviews
    As we all may know, online reviews are one of the most influential factors when it comes to making purchase decisions. With a Google My Business listing, customers can review your business and leave feedback for others to see. Overtime, with positive reviews, you can gain a high star rating under your listing, which is sure to bring in more customers!
  • Increase engagement
    Not only does a Google My Business listing increase traffic and sales by showing up more in local searches, it also increases engagement. Potential customers can access your website or call you with a simple click on their mobile devices. The more engagement you have, the better your chances are of being seen by new customers.
  • Stand out from your competition
    With a Google My Business profile, you also have to write a brief description to help consumers quickly identify what kind of business you are. An effective description includes relevant keywords, offers a short snippet of your business, and shares something unique or authentic to show value. Here, you have the opportunity to stand out from your competitors and prove to customers why they should choose you.

Google is a big place, but don’t be afraid that you’ll get lost among the other businesses out there. Creating a Google My Business profile can only help you, and the benefits continue to grow each day. So, if you haven’t already, go get started with one today!

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Written by Nikki Adrian