Nikki Adrian - May 1, 2020

How to Use Instagram to Generate Leads for Your Brand

Instagram is one of the best online platforms that you can use to not only build your brand, but also gain new customers and drive sales. Millions of users use Instagram each day to research products or services, learn about new trends, listen to trusted influencers, and even make online purchases. If your audience is active on Instagram, take a look at the tactics we’ve laid out below to attract and convert them into loyal customers.

  • Optimize your Instagram Profile

When people like your content, they may go and check out your Instagram profile, and the first thing they typically see is your bio. This is where they’re going to learn most about your company at first glance, so use it as a quick pitch to tell users who you are, what you do, and what they’ll gain by following you. It is also the perfect place to showcase your personality, so make sure to portray the voice that you want your company to have. You should also include the link to your website so that they can directly reach it and learn more about your company.

  • Use Instagram Stories to Generate Leads

If you have an Instagram account, you know how addicting Instagram stories can be. There is SO much your business can do with Instagram stories, and they are the perfect tool for reaching your target audience with the right messaging. The best way to leverage this power is by telling your brand’s story, as they help users develop an emotional connection with your brand. You can:

  • Promote your latest blog posts, products, or services
  • Share informative content
  • Take your followers behind-the-scenes
  • Offer Q&A’s 
  • Have an influencer or customer takeover
  • Host a competition or giveaway
  • And so much more!!
  • Take Advantage of User-Generated Content

Opinions from trusted friends and family members are extremely influential in most consumers’ buying decisions. If a customer shares a positive experience with your product or service, leverage their authentic review for your lead generation campaigns. A great way to generate these reviews is by encouraging your customers to use a branded hashtag and share their experiences on Instagram. These hashtags are great for increasing your visibility and for tracking user-generated content within your niche audience. The best part is, more and more users will begin to trust your brand and become loyal customers.

  • Run Instagram Lead Ads

With an Instagram Business profile and a Facebook Page, you can run lead ads on Instagram to collect valuable consumer information like full names, email addresses, genders, and phone numbers. The ad creation process comes with super easy-to-follow instructions on Facebook; just start by choosing a marketing objective in Facebook’s ad manager. Once you start using these ads and are able to generate leads, remember to track the performance of your lead generation tactics to ensure that your efforts are effective in achieving your goals.

If you haven’t already, try using some of these tactics to generate new leads on Instagram. The results often prove to be positive, and it doesn’t hurt to try.

If you’re looking for more Instagram help, feel free to download our FREE Instagram ebook here! Download your Ebook

Written by Nikki Adrian