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How to Use Digital Marketing to Advertise Locally

Posted by Nikki Adrian on Jan 13, 2021 6:00:00 PM

In today’s world, business from local customers is extremely important for any small company. With more local traffic, you are better able to build your brand and allow it to become more recognizable, ultimately boosting sales. Focusing on local digital marketing can help your business tremendously, and is actually very easy to do! Want to know the four best ways to digitally advertise your business and reach more local customers? Read on to find out!

  • Encourage Reviews from Local Customers
    Once you create local business pages on Google, Facebook, Bing, LinkedIn, Yelp, or anywhere else that makes sense for your business, make sure to add customer reviews to these pages. Not only will these reviews give credibility to your business, but it also helps with boosting your SEO! Ask customers to write reviews, and this will increase the chances that your business gets found higher up on the search results page. 
  • Optimize your Website for Mobile
    Let’s say you and your friends are out shopping, and you begin to get hungry, with a craving for some baked goods. It is likely that someone will take out their smartphone and search for “bakery near me” on Google or any other search engine, and will then be provided with a list of bakeries in some proximity to wherever you are at that moment.

    If you are a local business owner and your business shows up on this list, then you’re in luck! With a listing on local directories, it is likely that customers looking for something local will find you. In addition, Google My Business allows you to include a digital gallery of your business and show off your customer reviews, which will further entice customers to choose your business over others!

    Because many customers are often on-the-go, they are likely to be conducting these searches from their smartphones, so you must ensure that your website is optimized for mobile! With a more user-friendly experience, consumers are more likely to engage with your site and thus become more interested in the products or services you offer. 
  • Have Other Local Businesses Link to You
    If you’ve done your SEO research, you’ve probably heard of backlinks, which are simply links from one website to another. High-quality backlinks can be used to help increase a site’s ranking position in search engine results. For local marketing, the key is to find local websites and ask for relevant links. A great place to start is your local Chamber of Commerce. Once you join and get listed on their online directory, you’ll have gained a quality link to your website. In addition, if your city’s website includes a list of businesses, make sure your business is listed on there. The key is accumulating quality backlinks. Once your site is linked to more established and reputable sites, you are more likely to rank higher in search results, leading to more local traffic! 
  • Use Local SEO Keywords
    With a little research, it is not hard to discover which search terms people use most when searching for businesses in your area. Certain keywords may be more relevant to certain areas, so you’ll want to ensure that you’re including those in your content. This may include city or region names as well, so that you are generating localized search phrases. With paid search ads, you can use geo-targeting as well, which, as the name implies, can target customers based on their location. This kind of advertising is extremely effective when it comes to reaching a more local audience. 

Focusing your digital marketing efforts on your local community is a great way to build your brand and ultimately become an industry leader in your area. Along with local promotions and events (virtual for now), these digital marketing tactics will go a long way in growing your local presence. So, if you haven’t already, make sure to give these tactics a try!

Topics: Advertising, Company, Helpful Tips, Online Marketing, Small Business, Business & Leadership

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