Nikki Adrian - Jul 12, 2020

How to Optimize Your Local Marketing

Local marketing for a small business is the key to its success. By targeting those in your local area, you will start to gain a following and a base of loyal customers. From there, you have tremendous potential to grow and expand even further. There are a ton of ways to get your name out there, and these few tactics will help increase awareness and boost your sales!

  • Go online!
    The internet is a big place, so there is a lot of room for your business out there. The best place to start is with a Google My Business profile. It’s free, and allows you to put out all your business information (name, address, phone number, store hours, description, and website) as well as images on the web. Once you are somewhere out on the internet, people will be able to find you. Also, with reviews, your website has a higher chance of being seen, so start getting those reviews and your name online!
  • Use Geo-targeting
    Geo-targeting allows you to target specific people based on their location. It’s super easy to use and you don’t have to be an expert to use it. With Google AdWords, all you have to do is start by targeting a larger area (like the US or a certain state). You can also choose specific locations to target by county, city, region, or postal code. You can even exclude certain areas too. This is extremely effective when you know what audience you want to target, and for a small business, it helps to bring in more local community members.
  • Host Community Events
    Although community events seem to be at a halt right now, it is good to know for the future that getting involved in these events is a great way to get your business’s name out there and to get to know people in the community. Street fairs and charity events are perfect for this, but you could also choose to donate some items or services as a way to show your support when these events aren’t possible. This may even get the attention of your local newspaper or magazine, which is great marketing for your business.
  • “Bring a friend”
    Give your customers a reason to bring their friends the next time they come in. This is a great promotional tool, and leads to more loyal customers. If you offer a buy-one-get-one discount, or a percentage off your purchase when you bring a friend, your customers will be happy to receive the deal and shop with a friend, and you will gain new potential customers! 

Local marketing doesn’t have to be difficult. Actually, there are a lot of ways to make it fun! You get to connect with neighboring communities and meet other local businesses and potential new customers, which doesn’t even feel like work at all. These tactics are a great place to start, so give them a try today!

Written by Nikki Adrian