Nikki Adrian - Oct 7, 2020

How to Improve UX for Your Small Business

If you want to create meaningful connections with your customers, you have to put yourself in their shoes. UX, or user experience, is extremely important in order to increase customer satisfaction and to ensure that your customers have a positive experience, leading them to come back time and time again. Oftentimes, unsatisfied customers will leave without saying anything. Of course, there are a handful that will complain, but then there are others who disappear silently, leaving you unaware of where you went wrong. Many companies don’t know about their UX problems, ultimately causing them to lose valuable customers. This is why improving UX is vital to almost every business, and here are a few ways you can bring yours to the next level.

  • Make Sure Your Website is Clear, Simple, and Easy to Navigate
    Not only should your site be visually pleasing, but scroll-friendly and easy to navigate too. This seamless experience applies to mobile devices as well. If your website is too cluttered or not formatted for mobile devices, customers are likely to turn to other competitors. You can also use scroll-mapping and heat-mapping to highlight where customers interact with the site the most, and which areas could be improved. 
  • Update Your Landing Pages
    Pop-ups and landing pages are important to capture customer information, however sometimes they can come off as too in-your-face. To solve this issue, you can make these forms more inviting, so that customers are more willing to put in their information. Make your forms more conversational and less traditional, and you are much more likely to see results.  
  • Prioritize Accessibility and Load Times
    Accessibility is extremely important in ensuring that everyone who engages with your brand can have the same great experience. Even the smallest details can make a big difference. In addition, speeding up your website can make the experience much better for your visitors. This kind of memorable experience resonates with customers, and encourages them to return.
  • Conduct Sentiment Analysis
    Finally, you must know and understand your audience’s feelings, attitudes, and emotions, in order to better suit their needs. To do this, you can conduct a sentiment analysis through social media. Whenever a customer mentions you, there are tools to help you see what they are saying about your brand. Whether it be positive, negative, or something in between, it is important to know about it so you know what to improve upon or what to change.  

Mastering UX can seem like a lot at first, but the concept is rather simple. It is all about using empathy and putting yourself in the user’s shoes in order to understand your audience. UX is extremely important for marketers, and it can make the world of a difference in how others perceive your brand, so make sure you take advantage of these simple tips! 

Written by Nikki Adrian