Nikki Adrian - May 22, 2020

How Experiential Marketing can Benefit Your Small Business

Experiential marketing is a strategy where marketers use experiences to make an emotional connection with their target market. Customers often buy based on emotion rather than logic, so, by playing on these emotions, customers are going to be more inclined to buy your product or service. 

Experiential marketing focuses on the brand message and company culture instead of the actual product or service. You are selling an experience, so you just have to advertise in a way that makes customers feel something on a deeper emotional level. For example, say you are a business that performs home renovations. You could use virtual reality to take your clients on a 3-D tour of a finished basement. This is the kind of experience that will make customers want to do business with you. 

Here are a few more experiential marketing strategies you can use to help your small business grow!

  • Strategy #1: Tell the story behind your business

    This is one of the best ways to get people to relate and engage with your brand. People love to hear stories, especially when it’s the reason behind why you decided to start your own business. They are what make people feel closer to your brand. When telling your story, be sure to keep it short, but make it interesting. Giving too much detail can get boring quickly, so aim to only share the most important parts of your story.
  • Strategy #2: Use social media

    We all know that social media is a great tool for reaching a wide audience. So, if you plan on hosting an experiential marketing event (whether it’s in person or virtually), you can create an event on Facebook or a promotional video first to create a buzz about the occasion. It’s an inexpensive way to get your audience excited about whatever event you have in mind.  
  • Strategy #3: Look for Partnerships

    Creating partnerships with other businesses is another great way to engage more customers. For example, if you’re selling digital marketing services and holding a webinar, you could partner with a local computer store to attract more customers!

As we become more advanced as a society, customers are beginning to want more than just products or services. They want to have memorable experiences as well. Experiential marketing is the perfect way to excite your customers, and will definitely bring them to your business.

Written by Nikki Adrian