Interested to see if your website is fully optimized so you aren't potentially leaving customers and revenue on the table?
We recently added a new website widget thanks to HubSpot that grades your website based on a number of factors, all for free.
Click the button below to run the widget, analyze your website, and receive recommendations on how to improve it, all for free.
The website grader looks at 4 key areas:
Let's break down, according to HubSpot, why each of these 4 metrics are so important to your overall website.
Your website's performance metric is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.
Your website needs to be able to load very quickly.
Think about your own experience when looking for a product or service.
If you check out a website on your phone, are you going to sit around waiting for it to load or are just going to move on to the next company?
What if it loads but it has a frustrating user-experience and design?
Make sure you are doing everything in your capabilities to make sure when someone finds your website, you are giving them a great experience.
The great thing about the Hubspot Website Grader is it analyzes your page size, page requests, page speed, browser caching, page redirects, image size, and more.
Not only that, but it will tell you what you need to do in each of these areas, to make sure your website is optimized the way it should be.
Don't lose out on potential customers and revenue because you are overlooking your website.
It's your digital storefront after all.
Wouldn't you want to make sure it looks great, runs great, and leaves no doubt that you are better than your competition?
Next up, let's take a look at your on-site SEO.
There are two types of SEO; on-site and off-site.
On-site refers to things you can do on your website to help it get ranked in search.
Off-site refers to things you can do off your website, like backlinking, that improve your website ranking.
We are just going to focus on on-site SEO in this analysis.
However, if you did want a more comprehensive SEO analysis you can click the link here and email us the request and we will be happy to do it for you free of charge.
Your on-site SEO refers to things like whether your website is indexed, your meta descriptions, content plugins, and descriptive link text.
What good is your website if it doesn't show up on search engines?
You put all this work into making it look nice, run smoothly, you need to make sure it is easy to find.
Ok, let's face it, most people are using their smartphones every single day to check out websites.
How does yours look on mobile?
Is your content easy to read or do you make people have to pinch the screen just to read something?
Are your buttons easy to click and have a mobile-friendly navigation?
Nothing is more annoying than try to click a tiny button on a website and you click something else by mistake because the navigation wasn't easy to use.
You are practically handing a potential customer to your competition.
Check out your own website on your phone.
Most people overlook checking out their own site.
Do you find it easy to use?
How does it compare to your competitors?
Website security is really important nowadays.
There is more emphasis on security than ever before.
Your website should have an SSL certificate and free from vulnerabilities.
Nothing is more of a deterrent than when you are going to a website and you get a warning from your virus protection software letting you know you are about to enter a non-secure website.
Even if you don't accept online payments, you should still invest in a SSL certificate to make sure you aren't potentially turning customers away.
If you are interested in getting a free analysis of your website you can click the button below.
It takes just a few minutes and can give you valuable information to potentially get more customers and revenue.
If you are interested in contacting us regarding digital marketing for your business you can get in touch with us in the following ways.