Nikki Adrian - Aug 30, 2020

Boost Your Business With These Online Marketing Strategies

Looking for ways to give your business a boost? Marketing is all about trial and error, and sometimes you benefit the most from trying something new. It is important to keep up with changes in the online world and update your marketing strategy with new information you discover. For that reason, we have some ideas for you to test out if you haven’t already. These five online marketing strategies have been proven to help companies attract new customers, retain existing ones, and ultimately increase sales!

  • Invest in Web Design
    It might not initially come to your mind as an important marketing tactic, but the appearance and layout of your website can actually drastically influence the amount of time a user spends on your page. Other aspects of your business might be impeccable, but without a proper website, you risk losing out on potential customers. If your site is not visually appealing, easy to read, and compelling, visitors are likely to lose interest quickly, so invest in it! 
  • Use SEO!
    Search engine optimization is essential for any marketing strategy. A strong SEO strategy will allow new customers to find your business online, which is very important in today’s age, where millions of Google searches are conducted every day. Having a blog is one great way to consistently post new keywords and optimize your search engine strategy! You can connect with customers and develop deeper relationships with them, all while boosting you up higher on the search results list.
  • Look into Affiliate Programs
    With an affiliate program, those who are interested in your company can spread the word about your products and services and grow your market. Influencers with a large following on social media are perfect for this role, as the bond they have with their followers is typically very strong. Whatever they promote on their feed, their followers often feel compelled to buy, as long as it suits their needs. Affiliate programs don’t make sense for every business, but if you think it could be a good fit, don’t hesitate to give it a try!
  • Get into Articles or News Stories
    If you have anything newsworthy to share, consider working with a public relations professional to get your name out there in articles and news stories. Events (these can be virtual), company updates, and anniversaries are all great candidates for a news story. Not only will it boost your credibility, but it will also open up your business to more potential customers, which can only help your brand!
  • Hire a Consultant
    Digital marketing can be challenging, so if you feel you’re not tech savvy enough to implement some of these ideas, marketing coaches and consultants are available to help you out! In addition to helping you with these online tasks, they can also suggest things you can add or change to achieve your goals that you might not have considered before. For small businesses who need to focus on other areas of the business, a marketing
    consultant or coach can be extremely helpful.

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These days, marketing your business mainly exists in the online world. With the right knowledge and tools, this can make your life a lot easier! Regardless of whether you are a technology guru or more old school, these strategies can be effective for any business. Find what works best for you, and you’ll be on your way to reaching your business goals.

Written by Nikki Adrian