Nikki Adrian - Jun 26, 2020

Benefits of Text Message Marketing

I think it’s safe to say that these days, we are all constantly glued to our phones. Whether it be for work or entertainment, our phones are a vital part of our everyday lives. As a marketer, this is great news. Knowing that people are constantly on their phones means that it is easier to market to them via text message!

What is text message marketing?

Text message marketing, or SMS marketing, is the act of sending announcements, coupons, or any other information to your customers via text message. It is a quicker, easier way to reach your target audience!

So.. why should you be using text message marketing? 

  • Better engagement rate
    It makes sense that text message marketing has the best engagement rate of any marketing medium. Texts are more direct and in-your-face, while emails are less direct; you actually have to go into your inbox to check them, meaning you probably view your emails less frequently than your text messages. And, with no internet requirement for sending and receiving text messages, SMS text messaging has the greatest reach around the world. It is extremely effective in this aspect, so why not start using this communication method?
  • Interactive content
    Text message marketing is also extremely interactive. You can include a “reply” text that allows users to directly communicate with your brand, or you can include a link to your landing page, so that they can easily view it. For example, if you sent a “50% off sale” text, you could include a link to your website so that your audience can easily access and interact with the site directly from their smartphones.
  • Quicker way to gain important insights
    Because text message marketing delivers your messages to people almost instantly, you essentially can get hundreds of clicks or user feedback within minutes. You could send a text asking for feedback regarding your goods or services, and with a simple “yes” or “no” reply, you could have responses in minutes, making it easier to collect simple data in a shorter period of time.

If you’re looking for a way to reach your target audience better, text message marketing is the way to go. Take advantage of this communication method and you’ll be ready to take your online marketing to the next level!

Written by Nikki Adrian