We all know the importance of a good website. These days, you have to have all the elements that make up the ideal website in order to satisfy your customers. So if you want to crush your competition and drive sales, make sure you check all of these off the list.
- Easy to Navigate
Number one: Your website has to be easy to navigate! Make sure that everything your customers would need to find is clear and that the links are at the top of the page where they are easy to see. Remember, a confusing and unclear website can instantly turn visitors away.
- An “About” Section
If someone stumbles across your website, you need to make it obvious to them what kind of business you’re in. Oftentimes, people go to the about page to learn more about your business, so make sure that it says everything that you want to convey to your customers on that page. Also, make sure to add in the basic information about your business like your address, phone number, hours of operation, social media links, contact information, etc.
- Quality Design and Pictures
Visuals are everything, so you should have high quality pictures if you choose to include them on your site! A professional-looking design and layout is essential. If someone comes across your website and the pictures and design seem low quality and poorly put together, they are likely to go elsewhere. Also, pictures are a great source of social proof and one of the best ways to advertise your products or services.
- A Reliable Web Hosting Service
There are a ton of great web hosting services for small businesses out there. Make sure you pick a good one! The last thing you want is for your website to load slowly or display errors, because it makes you seem less professional and will likely turn your customers away.
- Positive Testimonials
These are essential for convincing visitors to do business with you. People trust what others have to say, so display them on your website in an area where they are more likely to be seen! If you have loyal customers that have had a positive experience with your company, ask them to write a review for your website. They will probably be more than happy to do so, and it helps you to gain new customers who may be on the fence about making that purchase.
- A Clear Call to Action
You have to consider the customer journey when designing your website. This journey consists of the steps that a typical customer goes through before doing business with you. So, to make this process easier for potential customers, tell them what you want them to do with a convincing call-to-action. Phrases like “free consultation” or “download your ebook” work great for prompting your visitors to take action.
- An Updated Blog
Frequently posting blogs is very important for many reasons. First, search engines look for fresh content, so the more you post blogs on your site, the more relevant you seem. A blog is one of the best ways to keep your website relevant because business details don’t change often. In addition, blogging keeps your visitors interested in your business. If your customers know that you post blogs often, they will want to continue to visit your site to stay up to date with them.
By incorporating these elements into your website, you will rise above the competition. They are very important for building your brand, so make sure you have all of them on your site!
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