The perks of having a website for your small business are endless. Anyone can create their own business. Even if it starts in your parents’ basement, it could potentially reach thousands of customers, as long as you have a website.
You might be surprised to know, then, that nearly half of all small businesses don’t have a website. These businesses are really missing out, as a well-designed website is one of the best ways to reach your target audience. They help get your name out there and establish your credibility as a business, along with many more benefits. So, here are a few reasons why having a website is so important for your small business, and all the benefits you can get out of having one.
- Increase visibility
One of the best perks of having a website is that you can offer your products or services to customers who may not be in the immediate vicinity of your store location. It’s almost impossible to reach these potential customers if they don’t know you exist, and without a website, it’s almost as if you don’t exist. Most consumers conduct research online before making purchase decisions, and a website allows buyers to understand more about your business. With a properly formatted website that is professional-looking, visually pleasing, easy to navigate, and follows SEO best practices, you will be able to increase your visibility by miles (literally).
- Share your story
Not only does a website offer information about your business and what you do, it also gives you a platform to share your story, including how you got started, why you do what you do, and what you see for the future. This allows the consumer to know more about you and your values, and contributes to whether or not they feel comfortable doing business with you.
- Beat the competition
If you are just starting out and trying to get established in an industry, you should assume that your competitors are already online with their own websites. This is where you analyze their online presence, and find out what they are doing in terms of design, loading time, and SEO practices. Once you have this information, you can use it to make your website even more valuable and attractive than your competition.
- Make content marketing easier
With a website, you can do a lot more than just what you already do on social media. You can get personal with your customers through blogs or forums. Try including videos, ebooks, infographics, and other useful tools. And, by looking to see what they engage with most online, you can use this to improve the kind of content you promote.
- Improve customer service
When it comes to customer service, customers are going to be happier if you have a website where they can contact you. Customer service over the phone is always a viable option, but some customers prefer to use the chat box option available on most websites. Having a real person to talk to online in real time will definitely improve the buyer experience and customer service experience overall. If a customer was unsatisfied with something, having this option may enhance your website and keep them as a customer in the future.
Websites can make all the difference when it comes to gaining and maintaining new customers. They improve your visibility, increase your credibility, allow you to create an exceptional shopping experience, and so much more. There are so many ways to strengthen your marketing efforts, but many of these efforts can't be maximized if you don’t have a website. So, in order to be the best possible business you can be, start with a killer website and a positive attitude. Your customers will be sure to follow.