Caroline Kremer - Oct 4, 2019

5 Measures to Ensure your Business is Reaching Your Customers

Even if you have a website and social media accounts, it is still not guaranteed that potential customers are viewing your profile! Follow these measures to ensure that all of your hard work does not go to waste! 

  1. Google My Business

What is Google My Business? When you search for a business on Google, you probably notice their business pop up on the side of the search results showing: reviews, address, hours of operation, phone number. This is called a Google My Business (GMB) listing. GMB is crucial to businesses because it provides potential customers with quick and convenient information such as location, contact information, and reviews. After setting up a GMB account, your business will be able to update information, respond to reviews, and upload photographs. 


2. Request Google Reviews 

If you have created/claimed your business’s GMB listing, then your next step is asking satisfied customers to leave you a review. Great reviews help to advertise a business’s ability to provide quality customer service, establish trust between a consumer and a business, and attract new customers to an establishment. There are many different ways to get your customers to leave a review try adding a message to receipts such as “please share your experience with us on Google!”

3. Consistent Listings Check

So, there are a lot of different sites that offer business listings. The main areas where a business could be listed are: search engines, social sites, review sites, directory specific sites, and international sourced sites. As a business, you customers are looking for consistent listings information across the board. If they look you up on Facebook then it should match the information seen on Google! Be sure to check that your business information is consistent across ALL sources.  Good places to check for consistent information is Yelp and Google. 


4. Search Your Business

All businesses have typed in their company name to see what search results come up. For smaller businesses, the company page may not even rank on the first page of Google. This is a problem! For most businesses, there can be irrelevant information that appears with this search.

5. Add Content Regularly 

Before a business starts to write a bunch of content on their website, they must first identify their tone and brand voice. Questions that should be asked: Who is your audience? What personality do you want your brand to portray? This can greatly affect the way you tell your brand story, and position your products and services to your target audience. Consider a business blog! A blog is a great way to provide useful information to your clients, and also generate organic search traffic by ranking for industry-related keywords on Google and other search networks. What you might write on your blog is up to you, but here are some ideas to start: Helpful articles about your industry/products, Product and feature updates, Press releases and “Behind-the-scenes” company culture articles. 


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Written by Caroline Kremer