Nikki Adrian - Apr 21, 2020

4 Simple and Low Cost Ways to Market Your Business

These days, marketing your brand has never been easier. There are so many methods of promoting your business that are not only easy to do, but cost-effective as well, which is extremely helpful for any business. These are just a few marketing tactics that you can use to market your small business and grow your presence!

 

1. Social media

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are some of the best places to start promoting your brand. Each platform has a different type of audience, so depending on what your business offers, you are going to have to decide which channels are best to reach your desired audience. For example, LinkedIn is useful for reaching other professionals or businesses, while Instagram is more laid-back and better for speaking to a younger audience. Regardless of the platform you choose to use, social media is a low cost and easy way to reach most people, as it is extremely popular for almost every demographic.

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2. YouTube

Videos are essential for marketing your brand, and what better place to share videos than on YouTube? They allow you to get more personal, tell stories, and showcase your brand’s personality. Millions of people go to YouTube every day for tutorials, news, entertainment, and more, so it is a great place to promote your brand and maybe see one of your videos go viral. 

 

3. Press Releases

There is so much that your company can do that can become newsworthy. Grand openings, community volunteering, awards, new certifications, and basically anything else worth celebrating all make the list. Contact your local media and send them updates. They are always looking for new content and information in the community, so it never hurts to reach out.

 

4. Podcasts

Podcasts have been increasingly growing in popularity. Similar to blogging, with podcasts, you simply put your ideas into words by talking to your customers. You could conduct interesting interviews, or talk about anything related to your business. This way, your audience can get to know your brand and personality much better, and ultimately feel closer to you. 

These are just a few of the many ways to reach your audience. They are super easy to use, and are great for building awareness, credibility, and long-lasting relationships. Get your brand’s name out there in as many ways as possible, and market it well, and you will see your business grow. 

Written by Nikki Adrian