At this point, it’s safe to say that mobile is the future of the internet and online marketing. If you think about it, the first thing most of us do when we first wake up is check our phones, and then they’re glued to our hands for the rest of the day. More and more businesses are beginning to realize that they have to optimize for mobile devices, because that’s where the majority of us do our initial research when we’re looking for something.
Optimizing for mobile offers more long-term benefits for companies. In fact, it allows them to rank higher for certain keywords on Google and other search engines. So, in order to make the most out of online marketing and to reach as many people as possible, you have to think mobile. Here are some facts you should know when coming up with your mobile SEO strategy.
- Headlines should be intriguing
In order to reach more mobile users, companies need to create interesting headlines when publishing content for the world to see. They should be simple and short (as screens on phones are smaller), but also creative, so that they catch the reader’s eye. Make sure that the reader will be able to tell exactly what the piece is about from the title, and add popular keywords in the description as well.
- Consider screen sizes of all mobile devices
Many companies do optimize their website for mobile users, but some only test their website on one device. It is important to take into consideration the fact that different mobile devices have different screen sizes. You have to optimize your website for all of them. In addition, different phones can be of different quality, so you should test the responsiveness of your website on all mobile devices!
- Loading speed is extremely important
When it comes to SEO, loading speed is actually super important. If someone is in a hurry to find answers, they are not going to wait around for your website to load. If your website is taking too long to load, chances are, your potential customers are going to go elsewhere to find what they are looking for. So, this goes without saying, but definitely make your loading speed a priority!
These days, it is essential that every business has an online presence. It is easy to create one, but the hardest part is getting your name out there. This is why SEO is so important! Optimize your website’s appearance on Google and for mobile users, and you will find that your business reaches far more people.