How to Utilize Influencer Marketing
Word of mouth and the use of social media are two of the best forms of marketing today. So, what if you could combine the two? Well, you can -- the answer is influencer marketing.
Whenever potential customers look for a product or service, one of the first things they do is ask their friends for advice. People will trust their friend's opinion over something they read on Yelp or Google. This is where you can leverage influencer marketing. The first step in this is to find an influencer.
By definition, an influencer is "an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience." This could be someone who has a social media account, such as an Instagram, that is focused. For example, if you are a restaurant you would want to look for "foodie" Instagram accounts. But not just any account would qualify as a good influencer. Below are a few you want to look for.
Types of Influencers:
- Public Figures
It might be hard to get someone like the Kardashians to promote your beauty products to their millions of followers but that's ok! You can start by reaching out to public figures or bloggers. These are people who post consistently about things like fashion, food, travel or fitness and their following is usually their friends and people who are enthusiastic about that specific field.
Now that you have an idea of the types of people to reach out to here are a few steps on how to get them to be an influencer for you:
Once you find a potential influencer it's time to reach out to them. They will usually have an email you can contact in their bio or you can just send them a direct message through Instagram. Like this:
Incentivize your offer:
It is only fair that both your company and the influencer benefit from this partnership. Instead of paying them, send them something like free samples of your product, a free class at your studio, or a discount on your website.
Once the influencer tries your product or service they should post about it on their social media. Ask them to tag you in the picture and add a location. Influencer marketing is such a great way to reach a new audience. Influencers are trusted by their following so if they post about something they like or suggest you to try, it's more likely that their followers will follow through and actually try it.
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