How To: Convert Customers through Facebook Advertising
Get the case study on how to effectively create Facebook ads!
Facebook advertising is a form of passive advertising, meaning that the ads are focused on people that are interested in businesses like yours, but may not be actively looking for your products or services. By following these simple steps, you can turn your Facebook passive ads into active ads and convert your Facebook audience into REAL customers.
1. Determine your Advertising Goals
Facebook ads are designed to attract potential future business customers. The passive audience of a Facebook ad is quite likely to NOT be in the market for your specific product or service when they see your ad because Facebook ads are not geared towards active customers. By constantly having your presence in the feed of a Facebook user, you begin engaging them. At some point when they are looking for a product/service similar to yours, your business will come to mind.
If you’re Facebook advertising goal is to immediately convert your audience into revenue, Facebook advertising is NOT for you.
Facebook advertising IS for you if you are looking to engage the market and create a pool of potential future clients.
2. Create your Lead
An advertisement is supposed to be a magnet for customers. You need to offer them the opportunity to gather value through your product or service. You are a stranger to your potential customer so by offering value before they even become your business partner, they will take your products or services more seriously. Here are a few examples of leads that can magnetize your customers to your company:
3. Design your Landing Page
After your potential future customer clicks on your ad, they will be brought to a landing page, or an ad homepage. This is the most essential part of successful Facebook advertising. A simple page with all pertinent information forces your future potential customer to either listen to and continue with your ad or simply ignore it and exit. By making your ad attractive and offering value, your potential future customer won’t be able to resist ignoring it!
Once you have paid for your Facebook ad and it is being promoted, it is essential to respond to any and all inquiries from the ad immediately. You don’t want your future potential customers to have the time to look for a replacement for your product or service… you want them to use YOUR product or service. By responding to future potential customers with speed, you will show that you are an active, involved company, concerned with it’s reputations and the needs of customers.
If you’re looking to introduce Facebook ads to your business plan but aren’t sure where to start, MaxExposure Business Solutions can help you through the process from start to finish with our Facebook Advertising Package.
Written by Grace Goldberg - gracemaxexpo